Last-click attribution is not a business strategy – Information Age

Last-click attribution is not a business strategy – Information Age


Information Age

Last-click attribution is not a business strategy
Information Age
Consumers these days act like their own media companies, collating content and creating data across multiple touchpoints. You may see a hotel offer for the first time on Instagram, share it with friends over Facebook, check out rival hotels on

Last-click attribution is not a business strategy – Information Age