Making a case for case studies – The Globe and Mail

Making a case for case studies – The Globe and Mail


The Globe and Mail

Making a case for case studies
The Globe and Mail
Vasie Papadopoulos and John Rocco are executive MBA students at the University of Western Ontario's Ivey Business School in London, Ont. She is the communications and outreach manager for Philip Morris International in Canada. He is the vice-president

Making a case for case studies – The Globe and Mail