The Information's Jessica Lessin on building her business, putting subscribers first and the future of media – Poynter (blog)

The Information's Jessica Lessin on building her business, putting subscribers first and the future of media – Poynter (blog)


Poynter (blog)

The Information's Jessica Lessin on building her business, putting subscribers first and the future of media
Poynter (blog)
Her gamble, all tidied up: Readers would pony up hundreds of dollars per year for the latest and best tech news. Rather than chasing pageviews, Lessin wagered she could build her business by providing on-the-ground reporting, scoops and savvy analysis.
The Information's Jessica Lessin on how she's scaling an already-expensive subscription productNieman Journalism Lab at Harvard

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The Information's Jessica Lessin on building her business, putting subscribers first and the future of media – Poynter (blog)